The Lego Group has reported double-digit growth in both revenue and operating profit for 2025, with a rebound performance in the Chinese market. According to the Danish toy manufacturer, its revenue rose 12 percent to DKK 83.5 billion ($12.76 billion) last year, fueled by sustained demand across all market groups. Consumer sales surged 16 percent, outpacing the global toy market, which grew 7 percent.

The company continued to invest heavily in strategic initiatives and capacity expansion, including the expansion of its factory in China. On Lego's 2025 performance in China, CEO Niels B. Christiansen said that the company continues "to be committed to the long-term development of our activities there, including building our brand, and investing in and enhancing our retail footprint with our 450 stores".