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Chinese cross-border e-commerce platforms gain popularity overseas
(People's Daily) 09:37, April 11, 2024
Nowadays, an increasing number of overseas consumers prefer to buy Chinese products on Chinese cross-border e-commerce platforms.
According to a recent report by a third-party market analysis firm, Chinese e-commerce platforms claimed half of the top 10 most downloaded shopping apps worldwide in 2023. SHEIN, a Chinese e-commerce platform, ranked first on the list, followed by Temu launched by Chinese e-commerce giant Pinduoduo. Alibaba, AliExpress, and Pinduoduo were on the seventh, ninth, and tenth places, respectively.
AliExpress, a cross-border retail platform under Chinese e-commerce titan Alibaba, is the app that has gained the most new users in South Korea over the past year, said a report by a South Korean media outlet.
Temu has been well received by American consumers. An executive of the app said that it now offers nearly 4 million SKUs (Stock Keeping Units) in the United States, and has long remained the most downloaded app on both the Apple Store and Google Play in the United States.
Currently, Temu exports over 400,000 packages daily, with more than half of them being shipped to the United States.